Over the last few years, the internet has undergone a fundamental change, primarily in how people use it. The concept of putting up “static” information for people to find has been surpassed by “interactivity”. People want to know more about your company, they want to get involved, to interact with you. By using social media [...]
How important is having a blog? With the advent of Web 2.0 and social media, a blog is pretty much a “must have”. You may already have a website, but once it’s published the detail on there remains static. The changing culture of the internet people now want more than just a website, they want [...]
An associate of mine was very proud to announce that they had embraced the world of social media and started “tweeting”. They felt that know they were “out there” it would make a difference to their sales. He came down to earth with a bump when I asked him what his strategy was. He simply [...]
Anyone following me on Twitter or Facebook will recently have seen me celebrating the completion and certification of a Social Media Marketing course. The course, run specifically for Virtual Assistants, is by VA Classroom and looks at the main ways in which companies can promote themselves using social media sites, such as Twitter, Facebook, LinkedIn [...]
